Monday, 18 April 2016

Touch Up

Hello again. Day 3. Trying for a trifecta here. I generally don't write very often. Definitely not as often as I'd like but a series of coincidences has kind of worked for me. Inspiring me enough to write.

While exercising today (that is a way of saying peeking in to the abyss of all those where goodies are consumed and being haunted by spirits of junk food past) I caught an extremely intriguing line on TV which really caught my attention. I actually for a brief moment assumed it was the onset of a stroke because what possible ad-man could actually be okay with the line. It was slipped in an almost shameful manner as if neither the actor nor the writer thought it was the best line to put. Then again we aren't the genius strategists who know what the people want right? We're just people. Talk about Level 7 susceptibles (sic). *A billion points to you if you get that reference*

Anyway, so this beauty cream actually said that "Smiles cause wrinkles hence you should use this cream.". First of all not to argue with the fact that the biology must be sound, but honestly is that supposed to be the best argument to pursue ? Blaming one of the most positive emotions and then selling your cream? Almost to the extent of making people buy it because they smile? It just sounded like a sick game of association. I mean what will they get next? But a hair oil because you get a hair cut. Buy some after-life lotion so that you may be moisturized in Hell/Heaven. I mean we're in a world where daily media loves to propagate bad news over actual good, to drive a consumerist culture fine, but now you have products attacking the very essence of humans?

I am most probably over reacting, I get it but there is too much at stake here. It always starts like this. Like some kind of ironic joke which the more you hear starts seeming less ludicrous. Be it your friends asking you to teach them Defense Against the Dark Arts, or people believing that a wall will help solve foreign relation issues. The world starts with "It is crazy, it cannot be true", goes to a "It cannot be true" and ultimately stops at "True.".  A monosyllabic ending for a monolithic ending.
I mean even if smiles cause wrinkles is that really that bad a thing? In some twisted way is it okay to have side effects from using certain products, but be alarmed at the reaction someone might give when hearing about "now your fairness will increase by three scales".

Cosmetics are not entirely pointless. They are often a huge confidence booster for certain groups regardless of gender but you know you have an issue when they start permeating that layer they maintain. I mean alright keep it as a shield why start pointing the guns inwards?
One does not need to go into the explanation of being a naturalist and stating its importance. We all know about the wonders of smiles and have too often now heard someone crack the "smile-mile" joke in its many variants, so why would we want anyone to take that away from us? What kind of a plastic world would we live in where utilizing facial muscles is frowned upon.....or not. What will you achieve by being perfectly wrinkle free. It's not like the afterlife has a deal where you give them a face that looks unused then they'll give you another one to try. The one which you get is the one with which you live (except unexpected circumstances). Why try to preserve it at the cost of  happiness?

Again I am not targeting a brand or the cosmetics industry. I mean to tackle this kind of thought which has started permeating in the world which thinks that the best way to look is less human, more plastic and why that is okay with people. People advocate all kinds of crap and the saddest part it those who do themselves are aware of their bullshit but as long as someone buys their yarn all they'll hear is $ka-ching$.

Honestly, please do not think there is anything wrong with expressing yourself but to actively coax yourself to be regretful of it is shameful. It isn't just a irresponsible media but a horrible message as well. Please do never curtail those 32 (unless it is inappropriate). Most of all remember if you feel burdened by all the pseudo-helpful messages and do think that it is actually affecting you way more than it should, probably the only "make up" you need is for your mood. Nothing else.

Cheers!

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